If you own a company in 2020, it’s safe to say that the majority of your business is being conducted online. With the ever-changing circumstances of the world and different business closures around the country, it’s important to stay on top of your website and make sure it’s up-to-date. Beyond that though, you’ll want to take a deep dive into your written website copy to re-evaluate your SEO, or search engine optimization.
SEO is essentially the process of improving and optimizing website content to improve your search engine rankings. The goal is for your business to come up first when someone searches your product or services. Once you move up into those top few spots, your traffic will increase, giving your revenue the potential to increase as well. The best part about SEO is that you don’t have to pay for any ads to make it work – you’ll get new traffic flowing to your website at a very low cost, and those people searching for what you have to offer have the potential to turn into loyal customers.
According to Junto, 75% of people won’t search past the first page on Google. This statistic alone is a great reason to get working on your SEO, but here are a few more reasons why SEO is important for long-term business sustainability.
There are many different avenues of SEO
SEO is constantly changing and evolving, and one of the biggest ways it has evolved is through its expansion how people search. More people than ever are searching on mobile devices, so you’ll want to make sure that your website is mobile-friendly to reach those customers. People are also searching based on location, they’re using voice text to search long phrases, and they’re typing to search short phrases. As you start the search engine optimization process, you can take these into consideration and optimize your content by including location-specific information and common search phrases.
Optimizing your website based on these searching methods will help you get to know your current audience and find new audiences because you’ll be ranking high in the search engines. As more people find your business, you’ll create more stability and sustainability for the years to come.
SEO is an inexpensive way to drive traffic
Paid advertising is important when trying to grow any type of business, but search engine optimization is an inexpensive way to drive organic traffic to your website. After consulting with an SEO specialist or hiring a copywriter to help with your content creation, the return on investment will be high when done correctly.
By simply changing or even just tweaking the copy on your website, you can move up in the search engine ranks over time. It might take slightly longer to see results than paid advertising would, but having a combination of paid and organic advertising will ultimately be a great thing for your business and for your budget.
Most people research before they buy
If you’ve ever made a big purchase, you know how important it is to do your research before you actually buy. For example, if you’re in the market to buy a truck, you might find yourself scouring Google for pros and cons, best and worst brands, and what would best fit your lifestyle. Once you’ve gathered your research, you’ll feel more confident in your decision. On the other hand, maybe you’re browsing Amazon and come across something you think you could use. Your instinct would be to check the reviews before pushing that “buy now” button.
61% of online shoppers do research on products before they make their purchases. When your ideal customer Googles a product or service you sell, you want to be one of, if not the first website they click on. You can only get to that top spot through SEO, which is one reason why it’s so important for your long term business sustainability.
If you’re looking to grow your business, make sure to take a look at your website content and see where you’re ranking in the search engines. Knowing where you stand and having a goal of where you want to be will help guide you through the process of optimizing your content, ultimately driving massive amounts of growth and revenue.