Quality vs. Quantity: How to Find the Perfect Balance with Video

Once you start releasing video content, you know that it’s important to keep going to stay consistent. But when you start sacrificing quality for quantity, it can get to a point where the videos you release stop being beneficial and could actually harm your brand. So – what’s the perfect balance? It all has to do with your brand and what feels right for you. Everyone does things a little differently, but you absolutely don’t have to sacrifice the quality of your videos when you’re trying to consistently post new content.

Here are a few things to consider while you look for the perfect balance of quality, quantity, and consistency for your brand. 

1. Create a realistic content calendar  

The keyword here is realistic. You can create a content calendar with posts scheduled every single day, but unless you have a content creation team or have outsourced your content creation, this can be difficult to achieve and maintain. When you’re setting up your content calendar, make sure that each post has a purpose, is crafted with intention, and is high quality. Maintaining the integrity of your brand is important, and making sure that you’re proud of each and every post that comes from your business is a great way to balance quality and consistency. 

2. Remember that consistency doesn’t equal quantity 

When you start out making video content, it can be really easy to get stuck in the mindset that in order to be consistent, you have to post constantly. This couldn’t be further from the truth. In fact, when you find a good balance for your brand, posting once or twice a week (or even less if that’s what works for you) can be extremely beneficial. 

For example, popular content creators on YouTube have found success when they post videos on a weekly or bi-weekly basis rather than every single day. This gives them the opportunity to create better videos, save time for other important aspects of their business, and cultivate a sense of anticipation and excitement with their audience. You can do this with your brand too – when you have a consistent content schedule, your audience will be excited to see what you put out and they can expect a high-quality video. 

3. Don’t measure all success on views 

One of the most difficult aspects of content creation is finding exactly what works for your audience because it will constantly change. You might think that a video you create is the best, most high-quality piece of work you’ve ever put out there, but it won’t get the views or engagement you expect it to. This doesn’t mean that your video was bad – it may just mean that one particular idea didn’t resonate with your audience on that day. 

The perfect balance of quality and quantity will look different for every business, but sacrificing quality for quantity will never work in your favor. When you keep these factors in mind, you’ll be able to create high-quality content that will ultimately benefit your brand. 

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