Our Facebook Ads Strategy
Let's Break This Down.
Our Proven Approach
Pre Ad Creation
-Identify strategy based on business goals.
-Creating a list of interests & behaviors and placing them in the ad system
-Setting a not-to-exceed daily spending budget
-Build custom audiences for retargeting
-Setting up proper geographical targets
-Managing the bids to create the best value we can for each click
-Creating ads and putting them in rotation
-Ads copy and design for split testing
-Conversion tracking set-up and implementation
-Funnel build out depending on your sales cycle
-Use data driven results to expand audience targeting while bringing in more high quality prospects into the sales cycle
Testing – Once your campaign goes live we will test a number of variables to determine the best performing ads for your niche. Tests can include images, interest groups, placement, gender, location, audiences and more.
Ad Spend Management - Monitor the budget to be sure allocation is being done properly across account
Monitoring - We will monitor and adjust your campaigns on a regular basis.
Reporting - Email updates and performance reports.
Scaling - We can start increasing budgets if you desire more leads for your business. We build out funnels to nurture prospects while building credibility and trust throughout the conversion cycle.