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Why You Need Organic and Paid Reach in your Digital Marketing Strategy

If you’ve ever ventured into the world of digital marketing, you’ve probably heard the terms “paid” and “organic” in regards to marketing, reach, and advertising. There are countless articles and studies about digital marketing, and most of them touch on paid vs. organic and why you need one or the other. The truth is that …

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4 Ways Video Marketing Will Grow Your Business

The amazing thing about marketing is that it’s constantly changing and evolving. The way we communicate and interact online has shifted throughout the years, and now more than ever, consumers are interacting with video content.  According to Social Media Today, there are 5 billion videos watched on YouTube every single day. That’s a lot of eyes …

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Quality vs. Quantity: How to Find the Perfect Balance with Video

Once you start releasing video content, you know that it’s important to keep going to stay consistent. But when you start sacrificing quality for quantity, it can get to a point where the videos you release stop being beneficial and could actually harm your brand. So – what’s the perfect balance? It all has to …

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