If you’ve ever ventured into the world of digital marketing, you’ve probably heard the terms “paid” and “organic” in regards to marketing, reach, and advertising. There are countless articles and studies about digital marketing, and most of them touch on paid vs. organic and why you need one or the other. The truth is that …
Why You Need Organic and Paid Reach in your Digital Marketing Strategy Read More »
5 tips that you should take seriously. It’s no secret that the Coronavirus pandemic has altered lives and had a drastic effect on the economy. There are so many businesses wondering what to do in this unknown time, and it can be scary for a lot of business owners who rely solely on in-store retail …
How to Keep Your Business Going in the Midst of COVID-19 Read More »
Video marketing is taking off in a huge way, for a variety of reasons. Let’s take a look at why your consumers are digging your videos–and then take a look at this previous post to see how that benefits your business as a whole. First and foremost, video marketing is the easiest form of advertisement to …
The amazing thing about marketing is that it’s constantly changing and evolving. The way we communicate and interact online has shifted throughout the years, and now more than ever, consumers are interacting with video content. According to Social Media Today, there are 5 billion videos watched on YouTube every single day. That’s a lot of eyes …
The holiday season is just around the corner and you already know what that means – shopping, buying, and gifting will be in full swing before you know it. Now more than ever, people are choosing to skip the crowds at the mall and turn to their phones and laptops to do their holiday shopping. …
3 Video Marketing Tips to Boost Your Business this Holiday Season. Read More »
It’s no secret that videos can be difficult and time-consuming to make. From coming up with an idea to releasing it online, there’s a lot of in-between behind-the-scenes work that is done to create the end product. What your customer sees is just a fraction of the footage you record and the hours you spend …
Why You Should Consistently Put Out Video Content Read More »
Let’s take a look at how much of an impact video marketing can have on your business. Not only is video marketing going to increase engagement with individual customers, but it’s also going to have a huge impact on the metrics you care most about. Video marketing has been shown to directly influence open rate, …
Social media is ever-changing and evolving, and it can be difficult to keep up with the trends and what’s working when it comes to digital marketing. We know one thing for sure though, and it’s that using video to promote your products on social media is a great idea. Think of Purple, for example. Their mattress …
4 Ways to Create a Successful Video on Social Media Read More »
If you’re in the real estate business, you know how important it is to make sure your client finds exactly what they’re looking for in a new home. You’re the person helping them find a new space to create memories, find comfort, and call home – it’s an important job. You play a key role …
4 Reasons Why Your Real Estate Business Needs Video Marketing Read More »
Once you start releasing video content, you know that it’s important to keep going to stay consistent. But when you start sacrificing quality for quantity, it can get to a point where the videos you release stop being beneficial and could actually harm your brand. So – what’s the perfect balance? It all has to …
Quality vs. Quantity: How to Find the Perfect Balance with Video Read More »