It’s no secret that the Coronavirus pandemic has altered lives and had a drastic effect on the economy. There are so many businesses wondering what to do in this unknown time, and it can be scary for a lot of business owners who rely solely on in-store retail sales. If your business doesn’t already have an online presence, now is the perfect time to start. And if you are online already, there are things you can do to keep running your business as usual during this time of unknowns.
Instead of freezing in fear, you can take this new, temporary “normal” as an opportunity to incorporate new strategies, try different techniques, and get creative with your business. People are staying at home and on the internet more than ever right now, so it’s the perfect time to take advantage of that and get your business out there. Here are a few ways you can make sure your business stays during this time of uncertainty.
1. Utilize video marketing
Video marketing is huge right now, especially with so many people staying home and scrolling through hours of media every day. In fact, YouTube and Netflix have actually had to reduce their video quality in some parts of the world due to extremely high volumes of people using the internet at once. People are online, and creating engaging content will put your business in front of a wider audience.
2. Create digital ads
Take some of your quarantine time to create new digital ads. Creating ads can take up a lot of time when you have other things to do, but it really is one of the most important things when it comes to online business and now is the perfect time to get creative with them. When you create eye-catching, engaging ads, people will be more likely to click on them and purchase from your business. And while you’re at it, consider creating a presence for your business on social platforms you haven’t tried. Instagram and Pinterest would be great places to start if you’re not already running ads there.
3. Utilize re-targeting
Re-targeting is huge when it comes to making conversions. When someone is scrolling through social media, sees an ad for your product, then clicks on it, you know that they’re interested in what you have to sell. If you can re-target your ad to reach them again, they’ll be more likely to purchase from you. People who have already shown interest in your products are more likely to buy when they see them again, so you can be sure that the money you put toward re-targeting will multiply in revenue from conversions.
4. Stay connected with your audience
If there’s something we all have in common, especially now, it’s that we need human connection. It has been hard to come by lately with the social restrictions surrounding COVID-19, but you can take advantage of virtual connection by posting videos, sharing updates, hosting live streams, and responding to comments. This will keep you connected with your audience while keeping your engagement up – which is one of the most important parts of digital marketing. As you’re staying connected, think about your audiences’ needs and how you can help them. Let them know you’re there for them, whether you’re there to provide entertainment, services, or products.
5. Get creative, learn, innovate
Now is the perfect time to start on the project you’ve been wanting to get to for a while. It’s the perfect time to really think through your business model and procedures to make sure you’re running your company in the best way possible. It’s the perfect time to create. It’s also a great time to learn. Conduct research on how you could improve your business, take digital marketing courses, learn how to use different social media classes – the online educational opportunities are endless and priceless. As a business owner, it can be so easy to get stuck focusing on day-to-day tasks rather than taking time to innovate, so use the extra time you have now to get creative and gain some new knowledge. You never know what incredible things you can come up with that will improve your business.
As you navigate this new way of running your business, try to welcome it as an opportunity to learn, grow, and improve. As you do this, your business can continue to thrive in the midst of this unknown and come out of it stronger than ever.
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