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What is Retargeting & Why is it Important for any Online Business?

If you’ve ever browsed online for a certain item, it’s almost guaranteed that you’ve seen retargeting before. You know when you search for something, then that item appears on every other website or social media platform you visit for the next few days? For example, maybe you’ve been searching for the perfect pair of boots …

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Why Service Businesses Need a Sustainable Pipeline of Leads & How SEO, PPC, Social Can Help Build It

Service businesses are a massive part of the world we live in today. These businesses make money by selling something intangible rather than an actual product. Some examples of professionals or employees in the service industry would be; massage therapists, hair stylists, nutritionists, event planners, dog walkers, home organization specialists, therapists. This can also be …

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Developing a Marketing Channel Funnel for Your Small Business

The marketing funnel has been around since 1898 when Elias St. Elmo Lewis first developed it. In that original marketing funnel, he found that the customer goes through four different stages with a business: awareness, interest, desire, and action (AIDA). This can be applied to almost any business or service, and the reason it’s so …

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Why SEO is Important For Long-term Business Sustainability

If you own a company in 2020, it’s safe to say that the majority of your business is being conducted online. With the ever-changing circumstances of the world and different business closures around the country, it’s important to stay on top of your website and make sure it’s up-to-date. Beyond that though, you’ll want to …

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