The amazing thing about marketing is that it’s constantly changing and evolving. The way we communicate and interact online has shifted throughout the years, and now more than ever, consumers are interacting with video content.
According to Social Media Today, there are 5 billion videos watched on YouTube every single day. That’s a lot of eyes on the content people are putting out there. And even more shockingly, videos on social media generate 1200% more shares than text and images combined.
People watch, share, and interact with videos because they’re entertaining and relatable. They like to feel connected with the brands they’re choosing to trust, and when a brand creates a great video that resonates with someone, that person is likely to remember that brand and come back to it when they’re ready to make a purchase.
If you’re not utilizing video in your marketing strategy, it’s time to start. Here are five ways it will grow your business.
1. Videos Provide Understanding
Trying to explain a complicated product or service using written words can be difficult. The descriptions start to get long after a while, and frankly, people stop reading if the content isn’t interesting.
Videos provide a way for you to actually demonstrate your product or service so the consumer can see exactly what it is without having to read through a long description. It allows you to explain every detail, giving your consumer the green light to make that purchase. After seeing exactly what you have to offer, your consumer is more likely to buy.
2. Videos Build Trust
Your consumer won’t buy from you if they don’t have a reason to trust that you have a great product. When you have a spokesperson on screen talking about a product they use regularly or talking about how that product has improved their life, it creates a bond between the consumer and the person in the video.
When the video is genuine, the consumer can see how that product has helped a regular person, just like them. And when you have a great brand that consumers trust, they share it with their friends and family members, ultimately growing your business and driving more sales.
3. Videos Can Be Used On All Main Social Channels
Videos are so versatile! You could create one video and post it on YouTube, Facebook, Twitter, Instagram, and even Pinterest. This way, you’re covering all of your social media bases while getting in front of a MASSIVE audience. When people start sharing that video on all of the different platforms, your brand will grow immensely and you’ll find more consumers who need the products or services you have to offer.
4. Videos Are Becoming the Standard
Video marketing is popular. In fact, 81% of businesses use video marketing. It has proven time and time again to be an extremely successful way to grow businesses and drive revenue, so it’s time to invest in your business and start using video marketing!