Social media is ever-changing and evolving, and it can be difficult to keep up with the trends and what’s working when it comes to digital marketing. We know one thing for sure though, and it’s that using video to promote your products on social media is a great idea.
Think of Purple, for example. Their mattress campaign took the world (and our social media feeds) by storm when they released their promotional videos of the “raw egg test.” The video was the perfect formula of humor, science, and sales, and watching the actors perform the raw egg test was captivating, to say the least. They literally dropped a piece of heavy glass with raw eggs attached to it, dropping it onto the mattress to illustrate exactly how the purple mattress cradles your pressure points and joints.
But the bottom line is that video marketing can’t be successful unless you create a stellar video – so here are 4 ways to do just that:
1. Know Your Purpose
No one will stop to watch your video unless you have a purpose behind your post. Take the time to think about why your product is different from others in your market, what makes it special, and why people need it in their lives. Knowing your “why” will show your audience that you’re passionate about your product and that they can trust you to create exactly what they need.
2. Have an Interesting Title and Thumbnail
If you’re marketing on YouTube (which you should be), a captivating title will make or break how your video performs on the platform. No one wants to watch a video with a boring title or thumbnail, so play around with which titles work best for your audience. You can also test different titles for the same video, which can be extremely helpful in determining what works best for you, your brand, and your audience.
3. Make Your Audio and Video Clear
No one likes listening to audio that echoes or watching blurry videos. This is where we come in. We have high-quality equipment that will guarantee your video to be the best it can possibly be, boosting views, sales, and ultimately, your business. It might seem unimportant, but people can find information elsewhere if your video is of poor quality. You want them to stay on your page as long as possible, so make sure to make that a top priority (even if you have to hire it out – it’s worth it).
4. Be Relatable
Have you ever watched an infomercial and thought, “Wow, these people are so fake?” This almost ALWAYS leads to distrust and a negative view of the company trying to sell you their product. People crave authenticity and relatability, and you can definitely work that into your video marketing material. When you stick with your brand, you will attract the audience you’re looking for – giving them a reason to purchase your product. Trust equals conversions.