The holiday season is just around the corner and you already know what that means – shopping, buying, and gifting will be in full swing before you know it. Now more than ever, people are choosing to skip the crowds at the mall and turn to their phones and laptops to do their holiday shopping. This is why video marketing for your brand is crucial to gain exposure, pique interest, and ultimately drive sales and grow your business.
As you read through these helpful video marketing tips for the holidays, be thinking of how they apply to your business so you can be ready to create some incredible content.
The holidays can be stressful for a lot of people. Finances, family, or simply the pressure of purchasing the perfect gift are very real things people worry about during this time of year. Your job is to alleviate some of that stress by being completely transparent about your business and what you have to offer.
Whether you’re selling a product, service, or experience, make sure that your videos explain exactly what the customer will be receiving if they purchase. Give them honest content that they can trust, and make sure to deliver on your promises. Being genuine in your video marketing will go a long way when driving sales and building your business.
It’s important to have a solid answer when someone asks, “What makes you different?” People are always comparing products, prices, and quality so they can get the very best – especially during the holidays. There are a lot of amazing businesses and products out there, so be sure to let your customers know why yours is the best option without tearing the others down.
Showing video of your product, service, or experience is a great way to let your customers know why your business is different from any other. And when you have professional video content that showcases the amazing things you have to offer, people will be more likely to purchase from you.
Hold Their Attention and Give Back
People are busy during the holidays, and they’ll skip right past your video if it’s not engaging within the first few seconds. This means that it’s absolutely critical to grab and hold their attention. You can go about this in various ways, but people love to see content that provides them value.
If you’re selling a product, offer your best “secrets” on how to use it. If you offer an experience, explain to your audience that it goes beyond the day or weekend they’re paying for. For example, if you’re offering a yoga retreat, give your audience a few ways they can implement relaxation and wellness in their everyday life. When you give your audience something of value, you’ll hold their attention and they’ll want to know even more.
With these tips, you’re sure to make a lasting impression on your audience and customers this year!